McEasya startup that provides Software-as-a-Service digital solutions for logistics operators and vehicle tracking, raised $6.5 million (approx. IDR 97 billion) in a series investment round Led by Businesses East. The Indonesia-based company intends to use the funds to improve its technological capabilities, develop product-market fit and strengthen its presence in tier two and three cities.
McEasy has grown more than 12 times over the past 18 months. Founded in 2017, the startup has grown into a trusted transportation and supply chain solution for over 200 companies, including Cleo Pure Water, KMDI Logistics, MGM Bosco Logistics, Rosalia Indah and Tanto Intim Line.
More than 85% of companies in the transportation and supply chain industries depend on pen and paper for their operations. A lack of education among small and medium-sized business owners on the technologies available to increase logistics efficiency means many persevere with time-consuming manual processes.
“We understand that business owners spend twice as much time solving local issues – from managing drivers and their expenses, to fuel consumption and route efficiency. The new funding will allow us to improve our technology-based offering and help owners improve their business processes. Adopting technology can increase logistics efficiency and save the business up to 30% on operating costs. Our vision at McEasy is to digitally transform the national transportation and supply chain ecosystem, making it more connected, visible, automated and integrated,” said Raymond Sutjiono, co-founder of McEasy.
“East Ventures is a sophisticated investor that recognizes McEasy’s potential to impact the supply chain ecosystem. We will use the additional investment to develop a product suitable for small and medium-sized businesses and consolidate our presence in second and third tier cities. While working with large enterprises, we also focus on technology support for SMEs. They are indeed the backbone of our economy, and the potential for the industry is endless – approximately 900,000 players and over five million units of commercial freight cars,” said Hendrik Ekowaluyo, co-founder of McEasy.
“McEasy has managed to positively accelerate in this post-pandemic environment. They combine the best of both worlds – logistics and technology – to elevate their offerings, strengthen their national footprint and maintain levels of profitability. The company invests heavily in technology to ensure seamless implementation of digital solutions for key transportation and supply chain players in Indonesia. We are pleased to be able to be a part of every McEasy success, and we believe they continue to have more real impacts on society,” said Willson Cuaca, co-founder and managing partner of East Ventures.
These technology solutions are useful for transportation and supply chain service providers, including passenger buses, freight forwarding services, and refrigerated vehicles for temperature-sensitive products, such as pharmaceuticals. , meat, seafood, dairy products and frozen foods.
McEasy uses the following approaches to address the challenges: Mobility Software-as-a-Service to digitize vehicles and enable real-time tracking, vertical solutions to improve efficiency and business processes, and an open ecosystem -API for transport and supply chain actors.
McEasy’s products are Vehicle Smart Management System (a digital intelligent tracking solution to support logistics operations and real-time location tracking of vehicles), Transportation Management System (an integrated software to plan, implement, monitor and optimize logistics processes, enabling the entire logistics process to become more efficient) and Smart Driver Apps.
McEasy also launched the “1 Million Vehicle Movement” as part of its commitment to support the acceleration of digitalization in logistics and transportation. This campaign plans to integrate at least one million four-wheeled vehicles into McEasy’s digital ecosystem by 2025.
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