Realfinity Raises Pre-Seed Funding Ahead of Next Funding Round | Nation/World


MIAMI, July 12 2022 (GLOBE NEWSWIRE) — As a fast-growing startup, Realfinity is thrilled to announce that it has successfully raised pre-seed funding through convertible note financing.

Along with a series of convertible notes, the company secured $2 million in funding to further develop and grow its HomeDashboard product for the real estate finance technology market. HomeDashboard currently connects its growing consumer base of over 120,000 homeowners with data and financial services, co-branded with real estate professionals and loan officers. Realfinity’s proprietary technology creates a combined advantage for lenders, real estate brokers and consumers in a B2B2C (business-to-business-to-consumer) model that is growing in the coming months with new lenders and brokers.

“This pre-seed debt-based financing allows us to achieve important product milestones and is the prelude to an upcoming financing round,” said Luca Dahlhausen, co-founder of Realfinity.

By connecting real estate professionals and loan officers within Realfinity’s product, HomeDashboard, homeowners have easy access to the valuable data and insights needed to make more informed decisions about their home’s equity and to successfully capitalize on their real estate investment and its true financial capacity.

“The current momentum in financial services is shifting toward the direct consumer versus traditional access to borrowers through real estate professionals and their trusted relationships,” said Mark A. McLaughlin, Member of Realfinity’s Board of Directors. “HomeDashboard provides a cohesive co-branding opportunity for loan officers, real estate professionals and their respective clients. By partnering, the consumer takes a step closer to eliminating friction in the process of mortgage and home equity.”

Realfinity customers, both lenders and real estate brokers, pay PaaS (Platform-as-a-Service) fees for each customer using the platform. Delivering a true end-to-end real estate transaction, HomeDashboard attracts more business through customer conversions from potential buyers and customer retention from existing owners.

About Realfinity

Realfinity is an innovative and transformative data-driven Fintech company that connects consumers to local real estate and lending experts through a digital concierge experience. Realfinity’s unique go-to-market strategy as a B2B2C (business-to-business-to-consumer) platform enables true scalability to achieve its unique goal of making financial services more accessible and transparent for consumers. Realfinity’s HomeDashboard platform increases transparency, bridging the chasm and trust gap that often exists between customers and financial service providers. HomeDashboard’s validated connections with local real estate and finance experts deliver quality data to the homeowner, all for free.

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Contact person: Jim Hawksworth


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1276 S. Venetian Way

Miami, Florida 33139

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