PickGuru Raises £ 2.6million in Seed Funding Round

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  • Sports betting startup received £ 6million pre-monetary valuation
  • Marshmallow and Paddy Power among the first investors in the new platform

PickGuru, a new social gaming platform set to launch in early 2022, has raised £ 2.6million (US $ 3.5million) in a first round of seed funding.

Founded by Oliver Slipper, co-founder of sports analytics and data platform Stats Perform, PickGuru will allow friends to challenge each other in sports prediction games for cash prizes using data feeds live betting.

Slipper says PickGuru came from a manual spreadsheet friends placed bets on during the Masters 2020 golf tournament. The platform received a pre-monetary valuation of £ 6million ($ 8million). U.S. dollars).

The games startup anticipates that users will be able to participate in many sports betting games on its platform, in national leagues or mini-leagues with friends.

Among the founding members of the company are Paul Cobley, founder of Matulo Software, and Paul Watkins, former financial planning and analysis partner of Stats Perform.

Early investors include Paddy Power, founder and chairman of Global Cycling Network Simon Wear, founder of Grabyo Will Neale and Oliver and Alexander Kent-Braham, co-founders of Marshmallow.

“I certainly didn’t expect things to take off within a year of sending a simple game to friends, but its massive popularity convinced me that I was on to something,” Slipper said.

“After months of hard work and huge investments, we are proud to build the first UK-focused platform that uniquely combines elements of fantastic sports, gaming and live action, and are confident that users will love the result. ”

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