Latin American company “ToDooly” receives $100,000 funding from Google


ToDooly, a Houston-based professional development company, recently received $100,000 in undiluted funding from multibillion-dollar Google.

The company was selected to receive funding through the “Google for Startups Latino Founders Fund” on July 11.

The company was founded by Sergio Rodriguez-Valencuela, an immigrant to the United States. Inspired by his own experiences of manual labor to pay for his education, ToDooly was created as a way to provide greater access to odd jobs for those looking to work while pursuing their own personal goals.

“ToDooly is an evolution of my personal experience,” Rodriguez-Valencuela explained. “I moved to the United States when I was 12 years old. And when I moved here, I realized how effective it was to earn money knocking on doors and raking leaves. In winter I shoveled snow, in fall I raked leaves, and in summer and spring I pulled weeds.

By doing this work, Rodriguez-Valencuela paid for his college education, earning a bachelor’s degree in biomedical physics in 2017, as well as a master’s degree in biomedical engineering in 2019. He graduated debt-free. The foundations of this experience eventually became the foundation of ToDooly.

Rodriguez-Valencuela had already explored her entrepreneurial potential in college, with experience in nonprofit management before graduating. His then-girlfriend pushed him to do something more with his potential, which led him to start working on ToDooly after graduation, a move that would prove fruitful in the years to come. following.

“What was supposed to be a summer project turned into a year,” Rodriguez-Valencuela said, “which has now turned into four years, turning into a venture-backed company. We raised $2.7 billion in institutional investments from across the US We’ve done quite well in the short term, but our vision is to become the largest professional development pipeline in the US.

Those who accept jobs through ToDooly are called “Doers” and earn money on an hourly per job basis. After clocking in, these doers receive “experience points”. By earning experience points, these doers slowly gain access to opportunities in the company, such as mentorship programs, introductions to higher levels within the company, and potentially even scholarships.

In particular, ToDooly aims to help people from underrepresented minority groups, as well as people from low-income households who struggle to find employment due to the inherent difficulty these groups have historically faced in cultivating the social capital needed to secure stable employment. According to Rodriguez-Valencuela, ToDooly doesn’t require any prior work experience.

ToDooly is currently available in Houston and Detroit, with jobs available on the company’s website or through its mobile app. With investments from people and companies across the country like Google, Rodriguez-Valencuela hopes ToDooly will grow into a big, successful business that empowers hard-working people to get ahead in life.

“It feels validated,” Rodriguez-Valencuela said. “And the main reason why, I would say, is because being an immigrant to the United States and being Latino, less than 2% of venture capital goes to Latino entrepreneurs. So being funded by Google is a validation “, in that we’re actually building a highly scalable, venture-backed company. Everyone knows who Google is, so that’s a sign of approval that we’re headed in the right direction.”

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