Goalsetter Secures $ 15 Million Series A Funding to Expand and Transform Access to Financial Education in America


With an oversubscribed round, the new financing tranche is dedicated to allow Goalsetter to continue its B2B partnerships with companies and financial institutions that have committed to transform financial education and access to wealth for all Americans. The Series A round also includes return investments of NBA star Kevin Durant, and new investments of Fearless Fund, nba stars Carmelo Anthony and André Drummond, and star actors Anthony anderson (blackish), and Lance Gross (House of Payne).

Goalsetter works with financial institutions, fintechs and insurance companies to White label goalkeeper platform and provide wealth management, debit card and financial education tools to the next generation of their customers. Goalsetter also provides Fortune 1000 companies employee benefits solutions that will help employees and their families become financially healthy.

“The disparities in wealth in United States are vast and widespread in all corners of our country, ”said Founder and CEO of goalscorer Tanya van court. “If we are to turn the wealth curve in our society into a bell, we need to start by ensuring that the next generation of Americans are made up of savers, investors and homeowners. The job begins by giving them early access to financial tools and making financial education relatable, fun and accessible, and that’s what Goalsetter does. “

Recognizing the intrinsic link between wealth and personal health, lead investor Seae Ventures focuses on investing in fintech platforms that aim to improve the financial well-being of individuals.

“For the first time in our country’s history, there is a radical change underway that will give every child and family in America access to both the education and the tools they need to become good financial health, “said Co-founder of Seae Ventures Tuoyo Louis. “By enabling businesses and financial institutions to offer every customer and employee they serve – from the mailroom to the boardroom – the gift of a financial acumen, Goalsetter has become a disruptor of how future generations will learn about money and create wealth. Seae is proud to partner with them in this mission to change the trajectory of wealth and health for millions of families across the country, “said Louis added.

A record year for the goalkeeper
Goalsetter’s Series A investment cycle follows the launch of Goalsetter Invest, a tool that empowers families to buy, sell and trade stocks while giving them the financial education to do so by full confidence. With Goalsetter Invest, Goalsetter now offers a comprehensive financial app for the whole family – offering savings accounts, debit cards, investment accounts and fun and entertaining financial education for parents, teens, kids and pre-teens.

In addition, a new partnership with Fiserv will help Goalsetter reach millions more potential users by allowing financial institutions to easily offer Goalsetter co-branded services to their account holders. One of the world’s leading providers of payment technology and financial services, Fiserv has relationships with thousands of financial institutions and offers integrations that can enable them to offer relevant fintech experiences to help attract and serve the next generation of account holders.

Over the past year, Goalsetter has partnered with a businessman and philanthropist Robert F. Smith, nba stars Chris Paul and Harrison barnes, and nfl star Russell wilson and wife Ciara, and aroused the interest of organizations such as Nike, American Express, UBS, German Bank, Jacksonville Jaguars, and Pittsburgh Steelers, who invested in Goalsetter’s movement to pave the way for financial freedom for one million black and Latino children across the country.

To date, over 100 companies, organizations and influencers have partnered with the family fintech app to financially empower young people and their families by raising awareness of the importance of financial literacy in their respective communities and among their personal fans.

Goalsetter’s revolutionary offering of family and youth friendly financial education tools and unique programs set him apart in the teen banking market. In addition to learning money through gamification and fun gifs and memes, features like “Learn to win” that allows children to earn money for every financial question they answer correctly, and “Learn before you burn” which allows parents to automatically freeze debit cards for teens and tweens if they haven’t taken their weekly financial literacy quizzes, have been favorites for kids and parents alike.

Goalkeeper and founder Tanya van court have been featured in some of the country’s most important outlets, including New York Times, Today’s show, CNBC, TechCrunch, NBC News, FOX Company, AfroTech, Yahoo finance, and many more.

About the goalkeeper
Founded in 2016 by Tanya van court, a former Nickelodeon and ESPN executive, Goalsetter is a smart savings, investing, financial education and spending platform for the whole family that makes it easy for the whole family to go cashless while teaching them to be smart about money. Goalsetter’s Smart Money Platform for Families offers users an FDIC-insured savings account; an investment platform powered by Goalsetter Advisors, LLC (an investment adviser registered with the SEC); the Cashola Teen and Tween Mastercard Debit Card with Parental Controls, game-based financial education quizzes; the “Learn Before You Burn” parental control feature on the debit card and the “Learn to Win” financial reward program; as well as the latest cybersecurity features to protect user privacy. To learn more about Goalsetter, visit www.goalsetter.co.

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