[Funding alert] Pixis Secures $100M Series C Led by SoftBank Vision Fund 2


Provider of context-free AI (artificial intelligence) infrastructure startup Pixis (formerly Inasmuch aspyxis oneInasmuch as) raised $100 million in Series C funding.

Pixis will use new funds to rapidly scale its AI platforms and plugins, as well as accelerate expansions in North America, Europe and India.

The round was led by SoftBank Vision Fund 2, with participation from new investor General Atlantic, a leading global growth capital firm. Existing investors Celesta Capital, Premji Invest and Chiratae Ventures also participated in the round.

This funding round enabled Exfinity Venture Partners, Pixis’ first investor, to make a partial exit, with record returns. Venture capital funds highlighted the stake held by Exfinity. With its US$17 million Series B round closing four months prior, Pixis has raised a total of $124 million to date since its inception in 2018.

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Shubham Mishra said, “The cookieless web, coupled with reduced access to the depth of data that was previously available, is a worrying situation for marketers. In this environment, self-evolving neural networks are proving to be invaluable assets in countering the disruptions in the marketing landscape. We are excited to partner with SoftBank Vision Fund 2 and General Atlantic to make no-code AI infrastructure available to all markets around the world.

Founded by Shubham A. Mishra, Global CEO, Vrushali Prasade, CTO, and Harikrishna Valiyath (CBO), the Pixis AI infrastructure is built on self-evolving neural networks to enable more than 100 customers worldwide to take AI-based decisions.

Pixis says it has grown 600% since its inception.

Priya Saiprasad, Partner at SoftBank Investment Advisers, said, “Marketing is one of the biggest expense categories for businesses, but many of its decisions are still driven by intuition rather than data. Pixis has developed an end-to-end no-code AI infrastructure, which equips teams with cutting-edge data science to automate and improve core processes, from budget allocation to campaign optimization and reporting in real time. We are thrilled to partner with Shubham and the team to support their mission to make marketing data-driven, smart, agile and effortlessly scalable in the new cookieless world.

Customers using Pixis AI infrastructure have seen a 20% decrease in acquisition costs on average, in addition to at least 300 hours of manual labor saved per month, the company says. The alluring factor for customers, however, is definitely the prospect of enabling AI in eight seconds without having to write a single line of code.

“Pixis is on a rapid growth trajectory and the new funds will help us far exceed our timelines for this. Especially with the introduction of our unique AI plugin, we have seen tremendous growth and retention with our current customer base. Our immediate focus will be on hiring talent in India as we look to more than double the size of our team here,” said Neel Pandya, CEO of Pixis APAC.

The startup aims to add more than 200 customizable and scalable AI models to the infrastructure it offers and has already introduced nearly four dozen AI models since its last funding. And now, with the $100 million Series C funding, Pixis is poised to accelerate technology and AI development.


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