Datasembly, a provider of real-time product pricing, promotions and assortment data for CPG retailers and brands, has secured $ 7 million in funding led by existing investor Valor Siren Ventures with participation from other previous investors including Craft Ventures, Twenty 5 Twenty, Evan Brown and Seed Capital.
With three of the top 10 CPG brands and two of the top five regional and national retailers already customers, the new funding will help Datasembly accelerate growth within the engineering and business operations teams and allow it to invest more in its sales and marketing growth strategies, the company said.
“We enable retailers and manufacturers to make better strategic decisions and respond to market changes with precision, speed and ease with our hyper-local, real-time data,” said Founder and CEO Ben Reich in a communicated. “With this new strategic investment, we will continue to invest in our growth infrastructure, particularly in engineering, sales and marketing operations. Likewise, we will continue to improve the dissemination of our knowledge and the introduction of new products to the market.
“We have the talent, and now the resources, to continue to develop our customer base and solve the archaic pricing problem in the sector, especially as macroeconomic uncertainties increase,” he added.
Datasembly has over three years of data, captured through a proprietary data collection engine, which it says translates into a significant difference from market research platforms that historically relied on data collection. manual data. The data includes pricing, promotions and assortment information for online and physical retailers, providing customers with competitive insight and intelligence for real-time product transparency, the company adds.
“As market uncertainties persist, retailers and CPG companies increasingly require real-time data to make decisions. Datasembly offers a single solution for pricing and promotion data and real-time capabilities are a differentiator, ”said Jonathan Shulkin, Fund Manager at Valor Siren Ventures and Co-President at Valor Equity Partners. “We are excited about the progress of Datasembly over the past year and look forward to continuing to work with the team as they accelerate their growth. “
In addition to the tour de table, Datasembly adds two new members to the board of directors: Richard Tait, partner at Valor Siren Ventures and Lee Insigna, COO of Datasembly.
Datasembly enables brands and retailers to make data-driven decisions about pricing and promotions in real time. The company collects hyper-local, real-time data from tens of thousands of retail, grocery and fast food outlets across North America. Its intuitive web-based application leverages that data to solve real-world problems and deliver immediate visibility and information that saves time, money and improves efficiency, the company says.
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