Bachan’s Completes $13M Series A Funding Round Led by Sonoma Brands Capital


SEBASTOPOL, CA., September 8, 2022 /PRNewswire/ — by Bachanan authentic Japanese barbecue sauce brand led by its founder and CEO justin gillannounces a $13 million Series A funding round led by a private equity firm Brand Capital of Sonoma. Existing investors Prelude Growth Partners and New Fare Partners also participated in the round, along with prominent Asian Americans, such as RVCA Founder and Chairman, Pat Tenoreand American filmmaker, Destin Daniel Cretton. The transaction underscores strong investor confidence in Bachan’s continued success and growth trajectory, and the investment will further accelerate Bachan’s rapid retail expansion, team and product innovation.

Inspired by the founder Justin Gill’s multi-generational family recipe, Bachan’s launched in 2019 in Sebastopol, California. The brand offers a product portfolio of four staple flavors of Japanese barbecue sauce – the original, hot and spicy, yuzu and gluten-free, which are available at more than 11,000 outlets nationwide, including Costco , Whole Foods Market, Sprouts Farmers Market, Target, Kroger, HEB, Bristol Farms, Gelson’s Market, The Fresh Market, Fresh Thyme, etc. Bachan’s is increasing its distribution with a nationwide rollout on Publix and Albertsons in the fourth quarter of this year. The Company also sells online at and holds five of the top 10 best-selling barbecue sauce rankings on

Named after Justin’s grandmother, known to the family as Bachan, the company has established a cult following of consumers who have taken a versatile approach with the products, using them not only for barbecuing but also as a marinade, finishing sauce, dip, stir-fry sauce and even as a salad dressing. . With this funding round, Bachan’s will continue to expand its distribution footprint and focus on product innovation.

“Bachan’s was born from a family recipe and family has always been at the forefront of everything we do,” says the founder justin gill. “Today, I am proud to expand our Bachan family to include Jon Sebastiani and the Sonoma Brands Capital team. When I decided it was time to bring in an investor who could help grow the brand alongside our current investment partners, and better set up Bachan’s to realize its full potential, I deliberately chose Sonoma based on our common values ​​and this partnership with Sonoma retail and digital expertise will be instrumental in making Bachan’s the Japanese-American food brand that I know it can be.”

Additionally, Sonoma Brands Capital Managing Partner Jon Sebastiani joins Bachan’s Board of Directors. “We are very proud to be associated with a Sonoma County founder. So far, Justin’s mission of bringing his family recipe to life at Bachan’s has been nothing short of visionary, and I look forward to continuing to build on the tremendous retail momentum he has. and his team have built,” says Sebastiani. “We have been extremely impressed with the rapid adoption and distribution success that Bachan’s has recently achieved, delivering impressive growth for the brand and representing the fastest growing condiment brand in the country. We are struck by the many occasions of use that enthusiasts of the brand have adopted with its products over time. Bachan’s caters to the preferences of the new age consumer and these consumers clearly see its products as a modern hot sauce, soy sauce, marinade, salad dressing and even ketchup. We find that consumers are not only using Bachan in their scrambled eggs or breakfast in the morning, but also as an addition to their lunch bowls or veggies, and certainly in their everyday dinner recipes. There is a significant opportunity for Bachan’s to become a clear leader in the global condiment category and we look forward to working with Justin and his team. »

Since launch, Bachan’s has demonstrated an impressive growth trajectory and Sonoma Brands Capital, along with Prelude Growth Partners, New Fare Partners and the rest of the individual investors look forward to supporting the business as it capitalizes on the growing sauces category. and condiments, expands to other key retailers and becomes a pantry staple as the first and only Japanese barbecue sauce brand in the country.

About Sonoma Brands Capital

Sonoma Brands Capital is a private equity firm focused on growth sectors in the consumer economy. Sonoma Brands Capital partners with bold and innovative founders to create the world’s next sustainable brands in the physical and digital landscape. As omnichannel investors, Sonoma Brands Capital makes minority and control investments in growth-stage consumer companies in the core categories of food and beverage, beauty, personal care and wellness , pets, home and lifestyle, and consumer services and technology. Representative past and present partner companies include Milk Bar, Guayaki, Hu, Krave Jerky, True Botanicals, Versed, Merit, Mixlab, Made by Nacho, Manual, Hum Nutrition, Vintage Wine Estates and Beekeepers Naturals.

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SOURCE Bachan’s


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