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Assisted fintech start-up Paisagrowth raised $ 250,000 in its startup cycle from startup accelerator GSF and other investors including Dinesh Agarwal and Dinesh Gulati, CEO and COO of IndiaMart respectively, Rajesh Sawhney, founder and CEO of GSF and Pras Hanuma, CEO of Infoquest.
Paisagrowth is loan origination, selection and automation software designed for local financial advisors across India to help borrowers obtain formal credit. Paisagrowth has 14 lending partners on its platform offering personal and SME loans, including Bajaj Finserv, Fullerton, Indifi, Lendingkart, and is looking to forge similar partnerships with NBFCs and complementary banks as well as other products of ready.
The startup will use the funds to strengthen its product and scale up its operations. “So far we’ve been on a great journey to understand and resolve industry issues by creating a platform that benefits all three stakeholders in the digital lending ecosystem: borrowers, lenders, and financial advisors. . With this round of investment, we will take our product to the next level and integrate more lenders and financial advisors on our platform, ”said Aabhas Tripathi, co-founder of Paisagrowth.
Rajesh Sawhney, Founder of GSF Accelerator, said: “Paisagrowth has built a remarkable platform for the digital lending ecosystem that is revolutionizing the way consumers search for loans and lenders reach new customers. We are truly delighted to support the Paisagrowth team and look forward to it playing a crucial role in the future growth of the digital lending space in India ”.
Founded in 2020 by Anurag Tiwari, the startup offers a simple, smart and unified journey for all loan products for financial advisers. Using Paisagrowth’s recommendation engine, advisors can quickly find suitable lenders for a borrower without any manual analysis. Advisors can also manage their team within the platform and set up their business independently and scale efficiently. Paisagrowth claims to continuously work on training and branding these advisors to help them be more successful.
For its lending partners, the company offloads a good chunk of their operational burden through the intelligent process of traversing, filtering and matching borrower data points, which provides lenders with fulfilled requests that they can easily qualify. and deploy a loan offer for. With its matchmaking market, the company is leveraging technology to make the lending process efficient while enabling borrowers to make informed decisions.
Paisagrowth also partners with retail players and aggregators to enable them and their customers to access credit from a range of products and lenders. The Paisagrowth platform can also be used by business management platforms to improve their stakeholders’ access to credit as part of their workflow and open up a source of income for them.