9count raises $6 million in funding to improve its social and dating apps

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9count, a Marina del Rey-based technology company, announced last week that it had secured an additional $6 million in funding, bringing its total raised to $27.5 million. 9count investors included GGV Capital Redpoint, Signia, Greycroft, Progression, Crosscut, I2BF and Waverley Capital, among others.

The company was founded in 2019 by Alex Hofmann, former chairman of Musical.ly (which was acquired by Chinese company ByteDance and absorbed by TikTok in 2018), and Joe Viola, to develop several social and dating apps for users of the whole world.

The company will use much of the funding to build on its most popular dating app, Summer. Since launching three months ago, Summer is now the fastest-growing dating app since Bumble launched in 2014, according to Hofmann, and has attracted more than 300,000 users.

Summer is a dating app designed to connect users. The app moves away from the swipe feature that most dating apps use, and instead users open the app to find a grid feed with all of their possible matches. Once a user sends a “Like” to one person, the other person has 24 hours to respond.

Hofmann said Summer’s success is partly due to the “multipro,” or multi-product, approach that allows 9count to develop multiple synergistic products under one shingle at the same time.

“Essentially, we are creating not just one product, but multiple products. And that’s a trend we’ve seen in Asia, mainly in China,” Hofmann explained. “We think this is something that will increasingly make its way into the Western world, where companies don’t just focus on one product, but really launch multiple products and see if there are any lessons learned from them. a product that can be applied to the other product, or if it is possible to drive traffic from one to the other.”

Using this method, 9count launched the dating app with over 50,000 users on day one due to the ability to cross-promote the app to users on their friend-making platform, Wink.

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