5 European startups funded by celebrities


In recent times, celebrities have sought to give back to society by funding startups in different niches. Besides the financial investment, celebrities investing in startups also help bring a level of publicity to the organization, thanks to their celebrity status.

In this article, we highlight 5 European startups funded by stars.


Landbay, a mortgage lender, is a beneficiary of Andy Murray’s investment funds. In 2018, tennis champion Andy Murray invested in Landbay, having previously invested in the company. Murray, with a net worth of $ 100 million, is quickly becoming a big name in the startup investing game, with several startups benefiting from his entrepreneurial skills so far.

The tennis star has also made known his intention to support Investly, a fintech startup that offers billing solutions for small businesses.


Neos is an insurance startup that aims to capitalize on the emergence of internet-connected gadgets in the home and create a new approach to insurance that enables consumers to actively protect their homes and help prevent incidents.

Neos was largely funded in 2016 by football legend Gary Lineker in a £ 1million fundraiser. Lineker has a net worth of around $ 35 million.


A subscription start-up to deliver baby food to the doorsteps of busy families, Little Spoon has received investment funding from global sports star Serena Williams. Williams has built a reputation as a respected businesswoman and savvy investor. The tennis star, with a net worth of $ 210 million, has invested around $ 604,000 in the organization.


Vita coco is the world’s leading brand of coconut water, valued at up to $ 1.5 million.

Madonna, widely regarded as the “Queen of Pop”, made significant investments in Vita Coco in 2010 amounting to $ 10 million. Madonna has a net worth of around $ 850 million. Vita Coco, currently sold in over 30 countries around the world, has also been funded by other celebrities such as Matthew McConaughey, Demi Moore, among others.


Mobli is an Israel-based photo and video sharing social mobile application. In 2011, Leonardo DiCaprio led a $ 4 million funding round for the company. The famous Titanic star, with a net worth of $ 260 million, has also invested in Suja Juice, a startup that makes healthy drinks such as organic cold-pressed juices and kombucha.

There are other stars who deserve a mention on this list including Nas, Priyanka Chopra, Stephen Fry, Maisie Williams, David Beckham, among others.

Posted on December 1, 2021


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